Tatodobien, humberto barcenas, creative direction, advertising, panama, art direction. Effie Panama, Effie Latam.

Creative director from Panama city, Panama.

@TATODOBIEN

@TATODOBIEN

Tatodobien -> It’s all good

No matter what happens, even if everything’s on fire, even if the brief shows up at 6 p.m. on a Friday,
we’ll still make something good.

Tatodobien, humberto barcenas, creative direction, advertising, panama, art direction.

It’s not you, it’s me.

Everything you’ll find on this landing comes from my 15 years as a creative director at agencies like McCann Panama, McCann Costa Rica, and Publicidad Comercial MullenLowe.

Ideas born between deadlines, laughter, ego clashes, and way too much coffee.

I was always surrounded by teams so talented that just being near them made you shine.

This portfolio isn’t just mine — it’s the echo of many brilliant minds who thought alongside me.

¿Cuál es el brief?